Hisense, Gree, Midea, these enterprises that focus on air-conditioning products, the quarter with the most sales is not the hottest third quarter, but the second quarter, which subverts the cognition of the previous peak season in the third quarter, but should be from April to September.Among these brands, the sales revenue in the third quarter of this year was lower than that in the second quarter, except for a slight increase in Haier.
Home appliance trade-in sales exceeded 200 billionIt took 79 days for the national home appliance trade-in sales to exceed 100 billion yuan, and only 40 days from 100 billion yuan to 200 billion yuan, accelerating the release of updated consumption potential.
References:Guangming. com. The sales of household appliances in China exceeded 200 billion yuan. December 7, 2024.Guangming. com. The sales of household appliances in China exceeded 200 billion yuan. December 7, 2024.
Strategy guide 12-13
Strategy guide